What does a Google Visibility Audit show you? Exactly what Google and AI see about your business, and what to fix first.
Find out what Google sees before you guess what's broken. A strategic visibility audit for Realtors, teams, brokerages, home builders, loan officers, and mortgage professionals who need to understand what is helping, what is missing, what is confusing Google, and what should be fixed first.
The Google Visibility Audit is a one-time $125 diagnostic of how Google sees your real estate business, covering your Google Business Profile, website structure, local SEO alignment, reviews, and content signals. The $200 Google plus AI Visibility Audit adds how ChatGPT and Perplexity interpret you. You get a prioritized, plain-English fix list.
Delivered by Emily Wyatt of Oak & Algorithm, based in Raleigh, North Carolina and auditing agents, teams, brokerages, builders, and mortgage professionals nationwide.
Is it a marketing problem, or a clarity problem?
You may not have a marketing problem. You may have a clarity problem.
Google, AI search tools, and local rankings only surface businesses they can clearly understand, trust, and categorize. If your signals are inconsistent, incomplete, or disconnected, you simply get filtered out.
Nobody tells you this is happening. There is no error message. You just quietly stop appearing, and you assume you need to post more.
Which parts of your visibility get reviewed?
Map visibility
Categories, services, reviews, photos, posts, service areas, and consistency across your Google Business Profile.
Search structure
Clarity of services, page structure, internal linking, calls to action, and whether Google can interpret your authority.
Market alignment
How clearly your website and Google presence connect you to the cities, towns, neighborhoods, and client types you want to be found for.
Answer visibility
Whether your digital footprint gives AI tools enough structured evidence to understand who you are and what you should be associated with.
What do you actually receive?
- Google Business Profile review
- Website structure review
- Real estate SEO gap analysis
- Local SEO visibility breakdown
- Review and reputation signal review
- Content and page structure notes
- AI search visibility observations
- Priority fix list
- Recommended next steps
- Plain-English explanation of what matters most
What is the difference between the $125 and $200 audit?
| What gets reviewed | Google Visibility Audit · $125 | Google + AI Visibility Audit · $200 |
|---|---|---|
| Google Business Profile | Yes | Yes |
| Website structure and authority | Yes | Yes |
| Local SEO and market alignment | Yes | Yes |
| Reviews and reputation signals | Yes | Yes |
| Content and page structure notes | Yes | Yes |
| AI search footprint review | Observations only | Full review of ChatGPT, Perplexity, and AI Overviews |
| Structured data and entity signals | Noted where relevant | Reviewed in depth |
| Prioritized plain-English fix list | Yes | Yes |
| Credits toward a package of $500 or more | Yes | Yes |
Both are one-time purchases with no retainer required. If AI visibility is the thing keeping you up, take the $200 and skip the second conversation. Get the audit.
Who should get a visibility audit?
You already have a website. You already have a Google profile. You may even have content, reviews, social profiles, and listings. But visibility still feels inconsistent, weak, or nonexistent.
Why do weak signals cost you rankings?
Weak signals mean weak rankings
If Google cannot confidently categorize you, you will struggle to appear consistently in local search, maps, and high-intent searches.
No clarity means no recommendations
AI tools are not just looking for one page. They look for patterns, consistency, evidence, and authority across your digital footprint.
Inconsistency kills trust
If your website, Google profile, content, reviews, and service language do not match, your authority weakens everywhere.
What happens once you know what's broken?
| If the audit finds | You move into |
|---|---|
| Your Google profile is weak | Google Business Profile optimization |
| Your website structure is unclear | Real estate SEO for Realtors |
| Your authority signals are thin | Realtor content marketing services |
| AI visibility is the gap | How Realtors get found in AI search, then the AI Brand Performance Upgrade |
| Everything is fragmented | Fractional Marketing Partner support |
Stop guessing whether you need SEO, Google help, content, a better website, or AI visibility. Let the audit show what is actually missing.
Where do you audit businesses?
The audit is fully remote, so agents, teams, brokerages, builders, and mortgage professionals anywhere in the United States can order one.
What do people ask before booking the audit?
How much does the Google Visibility Audit cost?
The Google Visibility Audit starts at $125, and the expanded Google + AI Visibility Audit, which adds a review of how AI search tools like ChatGPT and Perplexity interpret your business, is $200. Both are one-time purchases through the shop with no retainer required.
What does the audit actually review?
Three layers of your visibility. Your Google Business Profile: categories, services, reviews, photos, posts, service areas, and consistency. Your website: clarity of services, page structure, internal linking, calls to action, and whether Google can interpret your authority. And your local SEO alignment: how clearly Google can match your business to your market and the searches happening in it.
What do I get when it's done?
A plain-English breakdown of what is helping you, what is missing, what is confusing Google, and what should be fixed first. Not a 40-page PDF of jargon. A prioritized list of fixes, so whether you implement them yourself or hand them to me, you're working on the right thing first.
Should I do the audit before buying other marketing services?
Yes, in most cases. Guessing is expensive. The audit is the diagnosis; services like the Visibility + Authority Foundation or fractional marketing support are the fix. Starting with the audit means your next investment targets the actual gap instead of the loudest symptom.
Is this only for Realtors?
No. The audit is built for real estate agents, teams, and brokerages, and it works the same way for home builders, loan officers, mortgage brokers, and real estate-adjacent businesses. If your clients find you through Google, Maps, reviews, or AI search, the audit applies to you.
Who performs the audit?
Emily Wyatt, Founder and Fractional Marketing Partner of Oak & Algorithm, based in Raleigh, NC and working with agents, builders, and mortgage professionals nationwide. No outsourced checklist team. The person who audits your visibility is the same person who builds visibility systems for a living.
What is the difference between the $125 and $200 audit?
The $125 Google Visibility Audit covers your Google Business Profile, website structure, local SEO alignment, reviews, and content signals. The $200 Google + AI Visibility Audit adds a full review of your AI search footprint: whether ChatGPT, Perplexity, and AI Overviews have enough structured evidence to understand and recommend you. If AI visibility matters to you, take the $200.
How long does the audit take?
Typically three to seven business days from purchase. You get the finished fix list, not a call where findings get read aloud to you, though you are welcome to book time to walk through it.
Do I have to hire you to implement the fixes?
No. The fix list is yours. Plenty of people take it and implement it themselves or hand it to whoever already does their marketing. The audit is priced as a diagnostic on purpose, and it credits toward any package of $500 or more if you do decide to move forward.
Is the audit worth it if my website is brand new?
Usually yes, and it is cheaper to find structural problems before you build content on top of them. If your site launched last week and nothing is indexed yet, wait a few weeks so there is something for Google to have an opinion about.
Stop Guessing. Get the Diagnosis.
One audit. A prioritized, plain-English list of what is actually costing you visibility, and what to fix first. It credits toward any package of $500 or more if you decide to keep going.