How We Work · Realtors, Teams & Mortgage Pros

How Oak & Algorithm Works With Realtors, Loan Officers, and Builders

Oak & Algorithm, formerly Real Estate Concierge Services Co, LLC, is a marketing and systems partner for solo agents, teams, brokerages, loan officers, and mortgage professionals. The work happens inside the tools you already use, and it builds the visibility, follow-up, listing, content, website, CRM, and AI systems your business actually needs.

The Short Answer

Oak & Algorithm works with Realtors, real estate teams, brokerages, builders, loan officers, and mortgage professionals through six business-stage tracks and six engagement options. Start with a visibility audit, choose a focused systems or website build, implement an AI Operating System, hire ongoing fractional support, or outsource the marketing function. Retainers start at $1,500 per month.

You keep ownership of your accounts, your assets, your workflows, and your voice. Always.

Book a Discovery Call
Emily Wyatt, fractional marketing partner for real estate agents, teams, and mortgage professionals, Raleigh NC
Emily Wyatt, Founder, Oak & Algorithm
Choose Your Track

Which track fits your season of business?

Find the Path for Your Season of Business.

There are six tracks: New Agent Launch, Solo Agent Consistency, Growing Team Systems, Top Producer Concierge, Loan Officer and Mortgage Pro, and Home Builder and New Construction. Each one is built to improve visibility, consistency, and growth, without turning you into generic real estate marketing.

Track 1

New Agent Launch

Best for
Newer agents who need a real plan and a professional presence fast. More in marketing for new real estate agents.
Outcome
Clear messaging, a consistent posting plan, and a simple follow-up path so you stop spinning.
Includes
Brand and profile cleanup, content pillars, posting cadence, starter follow-up templates, launch checklist.
Timeline
2 to 3 weeks.
Track 2

Solo Agent Consistency

Best for
Agents closing deals who want consistent visibility and a repeatable system.
Outcome
A marketing engine that runs weekly and connects to lead follow-up.
Includes
Content system, CTA path, weekly posting plan, listing launch workflow, basic nurture.
Timeline
4 to 6 weeks for setup, then ongoing.
Track 3

Growing Team Systems

Best for
Small teams that need clean handoffs and consistent execution.
Outcome
Everyone knows what happens next, leads stop slipping, and marketing stays on schedule.
Includes
Roles and handoffs, CRM pipeline and tags, team follow-up routines, listing launch system, reporting basics.
Timeline
4 to 8 weeks.
Track 4

Top Producer Concierge

Best for
High-output agents who want premium brand presence and fewer operational fires.
Outcome
Stronger visibility plus a tighter client experience that supports referrals and repeat business.
Includes
Advanced content direction, premium listing launch support, client experience system, referral and review prompts, quarterly campaign planning.
Timeline
90-day build, then ongoing.
Track 5

Loan Officer & Mortgage Pro

Best for
Loan officers, mortgage brokers, and branch teams whose next deal depends on an agent remembering them first.
Outcome
You get found by borrowers, and you become the lender agents actually want to send clients to.
Includes
Google Business Profile and local visibility, RESPA-minded realtor co-marketing, content agents can use with their own clients, referral partner outreach, and follow-up that keeps you present between closings.
Timeline
4 to 6 weeks for setup, then ongoing.

See mortgage marketing →

Track 6

Home Builder & New Construction

Best for
Home builders, community developers, and new construction sales teams who need buyers and agents to find a community before the model home opens.
Outcome
Each community shows up when buyers search Google, Maps, and AI tools, and local agents know it well enough to bring their buyers.
Includes
Community and floor plan pages built to rank, Google Business Profile setup for eligible sales centers, relocation and new construction content, agent outreach and broker event marketing, and follow-up for interest lists and model home visitors.
Timeline
4 to 8 weeks for setup, then ongoing.

Talk through a community launch →

Not sure which track fits? Start with a Google Visibility Audit, then we choose the cleanest path. Or read who we are best for.

Get Started

Where should you start right now?

Start here, based on what you need.

Start with an audit if you need clarity, a systems build if you need infrastructure, and ongoing support if the problem is that execution keeps stopping.

If you're saying

"I need clarity and a clean plan."

Start with a Visibility Audit or messaging alignment. You get the gaps, in priority order, before you spend on anything else.

If you're saying

"I need systems installed, not more ideas."

Start with a Systems Setup. CRM, follow-up, content engine, and listing launch workflow, built and handed over working.

If you're saying

"I need someone keeping it moving."

Start with Fractional Partner Support. Ongoing execution so the system runs weekly without you chasing it.

Weighing a one-time build against ongoing help? Read project vs retainer.

The Process

What happens after you say yes?

The process, every time.

Every engagement runs the same five steps: quick audit and priorities, messaging alignment, system build, execution cadence, then review and refine. Nothing publishes until step two is done.

  1. Quick audit and prioritiesWe find what is actually costing you visibility and rank the fixes by impact, not by what is easiest to sell you.
  2. Messaging alignmentWe document how you actually sound, so everything that ships reads like you and not like a template.
  3. System buildCRM, follow-up, content engine, and listing launch workflow, connected so they feed each other instead of sitting in separate tabs.
  4. Execution cadenceA weekly rhythm that sticks, because a plan you cannot maintain is just a document.
  5. Review and refineWe improve what is working and cut what is not, so it compounds instead of starting over every quarter.
Our Services

What are the ways to work together?

Six doors. Same system behind them.

Six ways in: a visibility audit, a systems setup, ongoing fractional support, a Realtor authority website, an AI Operating System sprint, or handing the whole function over. Full price list on the pricing page.

Option 1 · One-time

Visibility Audit

Best for: Agents, teams, or loan officers who want clarity before they commit.

A one-time audit of your Google visibility and online presence, with a prioritized action plan.

  • Key visibility gaps and quick wins
  • Prioritized fixes, in order
  • Clear recommendation on the best-fit track
$125, or $200 with AI search review · 3 to 7 business days · credits toward any package of $500 or more
Learn about the Visibility Audit →
Option 2 · Done-for-you build

Systems Setup

Best for: Agents or teams who want a repeatable machine installed.

A done-for-you setup that connects messaging, follow-up, and content into one working system.

  • CRM cleanup and workflow setup (HubSpot, Real Geeks, or your stack)
  • Pipeline stages, tags, segmentation, templates, sequences
  • Listing launch system and asset workflow
  • Content pillars plus a weekly cadence you can maintain
Priced flat by scope · typical timeline 2 to 4 weeks
Explore Signature Services →
Option 3 · Ongoing

Fractional Marketing Partner

Best for: Agents, teams, or mortgage pros who want consistency and execution without hiring in-house.

Ongoing marketing leadership and execution support to keep your system running weekly. Three levels: Growth Strategy from $1,500, Authority & Content from $2,500, Visibility & Systems from $4,000.

  • Monthly priorities and campaign direction
  • Weekly content planning, scripts, captions, repurposing
  • Visibility support tied to follow-up and conversion paths
  • Simple performance check-ins and optimization
From $1,500 per month · 3-month start, then monthly
Become a Fractional Partner →
Option 4 · Project

Realtor Authority Website

Best for: Agents whose site looks fine and does nothing.

A fully custom, SEO-built site owned entirely by you, with tools no template platform has. The difference is explained in Realtor website vs authority website.

  • Custom design and SEO architecture
  • School rating search, house direction finder, landmarks finder
  • AI Chat Concierge and AI Listing Writer
  • Lead capture, neighborhood guides, admin dashboard
Custom build quote · $125 per month management
See the website system →
Option 5 · Sprint

AI Operating System

Best for: Agents and loan officers whose AI output sounds like everyone else's.

A done-with-you implementation that configures ChatGPT and Claude around your brand voice, market, source documents, content, communication, lead follow-up, and repeatable workflows.

  • Brand voice documentation your AI actually reads
  • Prompt library for listings, follow-up, and content
  • Workflows for the tasks you repeat every week
  • Training so the team uses it after I leave
$2,200 individual agent or loan officer · $2,650 small team under 10 · brokerages by scope

Payment option: Reserve the $2,200 individual build with an $800 deposit and pay the $1,400 balance at delivery.

See the AI Operating System → Purchase the AI Operating System →
Option 6 · Full handoff

Outsource All of It

Best for: Anyone done doing marketing at midnight.

You hand off the execution and keep the voice, the relationships, and the final say.

From $1,500 per month · 3-month start, then monthly
See outsourcing →
The Match

Which option matches the situation you're actually in?

Say it out loud. Find your door.
Matching your current situation to the right way to work with Oak & Algorithm.
What you're saying right now Where to start Typical timeline
"I don't know what's broken."Visibility Audit3 to 7 business days
"I just got licensed."Track 1, New Agent Launch2 to 3 weeks
"I post, then disappear for a month."Track 2, Solo Agent Consistency4 to 6 weeks, then ongoing
"Leads are slipping between my team."Track 3 or Systems Setup2 to 8 weeks
"I close plenty and my brand doesn't match."Track 4, Top Producer Concierge90-day build, then ongoing
"I need agents to send me loans."Track 5, Loan Officer & Mortgage Pro4 to 6 weeks, then ongoing
"I have a community to sell and nobody can find it."Track 6, Home Builder & New Construction4 to 8 weeks, then ongoing
"My website looks nice and does nothing."Realtor Authority WebsiteProject based
"My AI content sounds like everyone else."AI Operating SystemImplementation sprint
"I'm doing marketing at midnight."Outsource all of itOngoing, 3-month start

Still not sure? Send me your website link and tell me what feels messy right now. I'll point you to the cleanest starting point, whether or not it involves hiring me. Comparing against platforms instead? See Oak & Algorithm vs Curaytor vs CINC.

Our Promise

What can you expect working with Oak & Algorithm?

Built to be used, not admired.

Clear deliverables, a short list of what is needed from you, systems built to be used, your voice intact, and full ownership of everything.

  • Clear deliverables and timelines
  • A simple "what I need from you" list so we do not stall
  • Systems that are built to be used, not admired
  • Your voice stays intact, no generic templates
  • You keep ownership of your accounts, assets, and workflows

Proof it works: case studies and client results.

Best Fit

Who is this built for?

Good at the job. Tired of the busywork.

This is for solo agents, real estate teams, and mortgage professionals who want their marketing and follow-up to run like a system. If you want consistency, cleaner execution, and less busywork, you're in the right place. If you want to know for certain, who we are best for will tell you in ninety seconds.

Quick Answers

What do people ask before they start?

Quick FAQs

Do you work with real estate teams?

Yes. Oak & Algorithm works with solo agents, growing teams, top producers, and independent brokerages. Team engagements can define roles, handoffs, CRM stages, follow-up routines, listing workflows, content responsibilities, and reporting so leads and marketing tasks stop falling between people. The scope depends on team size, platforms, and the systems already in place.

Do you work with loan officers and mortgage professionals?

Yes. Track 5 is built for loan officers, mortgage brokers, and branch teams. It can cover Google Business Profile and local visibility, compliance-aware Realtor co-marketing, borrower education, referral-partner outreach, AI implementation, and CRM follow-up that keeps the lender useful and visible between closings. Explore the dedicated mortgage marketing services.

Do you work with home builders and new construction communities?

Yes. Track 6 is built for home builders, community developers, and new construction sales teams. It covers community and floor plan pages built to rank, Google Business Profile for eligible sales centers, relocation and new construction content, agent outreach and broker events, and follow-up for interest lists and model home visitors. The goal is simple: buyers and agents find your community before they find the builder down the road.

Does Oak & Algorithm replace my real estate CRM?

No. Oak & Algorithm usually improves the CRM and tools you already use instead of forcing a replacement. Work may include HubSpot, Real Geeks, Follow Up Boss, Sierra, or another existing setup. The goal is to clarify stages, tags, handoffs, automation, and follow-up so the platform supports the business instead of becoming another neglected database.

Can I start with one small project?

Yes. Start with the $125 Google Visibility Audit, choose the $200 version when you also need AI search reviewed, or purchase another clearly scoped project. Both audit options credit toward a qualifying package of $500 or more. You can move into systems implementation or monthly support later when the next priority is clear.

What does Oak & Algorithm need from me to start?

Oak & Algorithm needs your goals, market, current platforms, relevant account access, and any existing brand, content, client, or workflow assets required by the scope. You receive a clear intake and access list before the work begins, so the engagement does not stall while everyone waits for information nobody knew was missing.

How much does it cost to work with Oak & Algorithm?

Google Visibility Audits are $125, or $200 with AI search review. AI Operating System implementation is $2,200 for an individual and $2,650 for a small team. Fractional support starts at $1,500 per month, with higher tiers at $2,500 and $4,000. Websites, CRM builds, and larger systems are priced by scope.

How is a Oak & Algorithm track different from an engagement option?

A track describes the current season of your business, such as New Agent Launch, Growing Team Systems, or Loan Officer and Mortgage Pro. An engagement option describes what you purchase, such as an audit, systems build, website, AI sprint, or monthly support. Oak & Algorithm matches the business stage to the smallest useful engagement.

Do I have to sign a long marketing contract?

No long agency contract. Fractional partnerships start with a three-month commitment, because strategy, implementation, publishing, and measurement need that long to produce useful evidence. After that, it is month to month with 30 days notice and a fixed written scope. You are never locked into a six- or twelve-month agreement, and the work has to keep earning its place.

Will my real estate marketing still sound like me?

Yes. Messaging alignment happens before production so Oak & Algorithm can document your voice, market, audience, positioning, offers, and language preferences. Content, workflows, AI instructions, and client communication are built from that context instead of generic templates. You keep ownership of your accounts, finished assets, source materials, and operating workflows.

How long does real estate marketing take to produce results?

Timing depends on the work and your starting point. Google Business Profile improvements may create earlier movement, while website authority, content, local SEO, and AI search visibility build over months. CRM and follow-up systems can affect existing opportunities sooner because they work the leads already in your database. Oak & Algorithm does not promise overnight rankings or leads.

Does Oak & Algorithm only work with clients in North Carolina?

No. Raleigh, the Triangle, Lake Norman, and Mooresville are Oak & Algorithm's home markets, but the work is fully remote. Real estate agents, teams, brokerages, loan officers, and mortgage professionals throughout the United States can use the same audit, website, AI implementation, CRM, content, systems, and fractional marketing engagement process.

Ready to Be Found?

Stop guessing. Start converting. Let's build the visibility system that compounds.