Real Estate Marketing FAQ for Realtors, Loan Officers, and Builders

My fractional marketing partnerships cost $1,500, $2,500, or $4,000 a month with a three-month start, depending on how much strategy and hands-on execution you need. If visibility is the main gap, the Visibility + Authority Foundation is $1,900 a month for six months. If you don't know the gap yet, start with the $125 Google Visibility Audit. Everything is listed on the pricing page.

You can hire me for one project without a monthly retainer. The $650 GBP Sprint, an authority website, a CRM build, and an AI Operating System implementation all stand on their own. A retainer makes sense only when strategy, content, and optimization run monthly across several channels. Every project ends with a written recommendation for what should run next. Project vs. retainer walks through the choice.

Because getting found and getting hired at the kitchen table are different jobs, and I only claim the first one. I build the system that puts your name in front of buyers, sellers, and referral partners: your Google Business Profile, website, AI search presence, and follow-up. You do the part I can't. Judge me on inquiries tracked by source, not on how busy I look. Here's how I work.

No, and I'd walk away from anyone who does. Google and the AI companies decide rankings and recommendations, and nobody outside those companies controls them. What I commit to is the work: a clean Google Business Profile, pages that answer real client questions, matching business details across the web, and a monthly re-test of the same AI prompts, so you can see exactly what changed.

My $650 GBP Sprint covers your categories, service areas, business description, services, photos, a posting plan, a review request process, and a fix list for anything Google flags, finished within 30 days of getting manager access. The goal is a profile that tells Google exactly what you do, where you do it, and why clients trust you. See Google Business Profile optimization for Realtors.

Yes, a real estate agent can have their own Google Business Profile, because Google names real estate agents as individual practitioners. You must be public-facing and reachable during stated hours. In a shared office, the brokerage keeps its own profile and yours carries only your name. Wrong naming can get the profile suspended. More in how to get found on Google as a Realtor.

No, if clients don't come to your home, Google's guidelines say to hide the address and list your service areas instead. Google may still use that address to verify you, but the public sees only your service areas. A coworking or virtual office counts as a public address only if it's staffed during business hours. Address changes can trigger re-verification, so set it up once. See GBP help for Realtors.

When your business isn't showing on Google Maps, check five things: an unverified profile, the wrong primary category, service areas stretched too far, business details that don't match across the web, or competitors with fresher reviews. Google ranks on relevance, distance, and prominence, so even a perfect profile fades with distance. The $125 Google Visibility Audit finds yours. Also see why your business isn't on Google.

An AI Operating System is a set of instructions, source files, and custom skills that makes ChatGPT or Claude work like an assistant who already knows your business. My one-to-one build is $2,200 and includes 20 custom skills plus six source files that teach AI how you sound, what you sell, and how you work. Team rollouts start at $2,650. Details on the AI Operating System page.

ChatGPT is the engine, your CRM is the filing cabinet, and an AI Operating System is the training that makes the engine useful. Your CRM stores contacts and history. Plain ChatGPT starts from zero every chat. An AI Operating System gives it your voice, market, and offers, plus repeatable skills for listing copy, follow-up drafts, and client updates. You keep all three. Read what an AI Operating System does.

The AI OS Build Lab is the small-group version of my AI Operating System build, at $997 per agent for the founding cohort. You build your system live with me over a short run of sessions, then maintain it yourself. It fits agents and loan officers who want to learn the setup, not hand it off. Seats are limited each round. See the AI OS Build Lab.

Yes, I fix follow-up inside HubSpot, Follow Up Boss, Real Geeks, Sierra Interactive, and my own DealFlow CRM before suggesting anything new. That means lead source tracking, pipeline stages that match how you work, a first response in under five minutes, and nurture for people who aren't ready yet, with text and email consent rules built in. See CRM and follow-up systems.

For home builders, I build community pages designed to rank before the models open, follow-up for interest lists that may sit for months, content for buyers and for the agents who bring them, and Google Business Profiles for staffed sales offices. New construction runs on a long buying cycle, so the follow-up system matters as much as the traffic. See home builder marketing.

A model home can't, but a staffed sales office can. Google lists model homes, vacation homes, and vacant apartments as ineligible for a Business Profile, while sales and leasing offices are eligible. So the profile belongs to the place where your team actually meets buyers during posted hours. I set it up that way from day one, so a new community doesn't open with a suspended profile.

Fix whatever is already costing you business, and check your database before you pay for new traffic. The usual suspects are slow follow-up, an incomplete Google Business Profile, a website that doesn't say what you do, and a sphere nobody has contacted in a year. If you can't tell which one it is, the $125 Google Visibility Audit puts the fixes in priority order.

The $125 Google Visibility Audit shows how Google and AI tools see you and gives you a prioritized fix list. The $997 Commission Engine Audit scores your whole system, from visibility to follow-up to conversion, and shows where leads leak in five business days. It's built for agents closing 12 or more transactions a year, or loan officers with 24 or more funded units. Start with the Google Visibility Audit.

Yes, Oak & Algorithm works with brand-new agents when the scope matches the stage. A new agent rarely needs a $4,000 retainer. You need a verified Google Business Profile, a clear niche, a simple website, and follow-up you'll actually keep up with. Start with the $125 Google Visibility Audit or the $650 GBP Sprint, then spend your energy talking to your sphere. More in marketing for new real estate agents.

Book a call through my contact page, or start with the $125 Google Visibility Audit if you want evidence before a conversation. On the call, I ask about your transactions, lead sources, database size, and current tools, then tell you which single project or plan fits. If nothing I offer fits, I'll say so and point you somewhere better.