Where should a Realtor start with marketing? Right here, with the fractional partner Realtors use to get found on Google, AI search, and their local market.
If your marketing feels scattered, invisible, or stuck on a to-do list you never reach, this page is the map. Here is who I help, what I actually do, and the smartest first step for where you are right now.
Oak & Algorithm, formerly Real Estate Concierge Services Co, is a marketing and systems partnership founded by Emily Wyatt in Raleigh, North Carolina. It handles Google visibility, local SEO, AI search visibility, websites, content, listings, and follow-up for Realtors, teams, brokerages, loan officers, and mortgage professionals. Most people start with an audit, then a retainer from $1,500 a month.
Serving agents across the Triangle and Lake Norman, with clients nationwide.
Who is Oak & Algorithm actually for?
Oak & Algorithm is a marketing and systems partnership founded by Emily Wyatt in Raleigh, North Carolina, serving clients across the Triangle, Lake Norman, and nationwide. It exists for real estate and mortgage professionals who are great at their actual job and tired of guessing at their marketing.
I built this for a specific person. The agent who knows they should be more visible online but does not have the time, the system, or the desire to become a full-time marketer. The team lead who wants a real strategy instead of a pile of half-finished posts. The loan officer or mortgage pro who needs to show up when buyers and agents go looking.
Here is what I am not. I am not a generic social media manager who posts and prays. I am not a big agency that treats you like account number 400. I am not a virtual assistant waiting for a task list. I am a hands-on partner who brings the strategy and does the execution, which is exactly what the agents I work best with are looking for.
If you want to get found, stay visible, follow up better, and turn your online presence into actual conversations, you are in the right place. If you want cheap busywork, we are not a fit, and that is okay.
Which partnership fits you best?
Three doors, one goal: make you the agent buyers and sellers actually find and remember.
Brand Builder
For the agent who is ready to be unforgettable. Not fonts and colors. We find the thing you actually say that nobody else says, define your edge, and build a brand that makes you the obvious call in Raleigh, the Triangle, and wherever else you work.
Explore Brand Work →Content Machine
Your content, handled for good. A full-funnel system of SEO-rich blogs, social that actually sounds like you, and email that nurtures leads while you are out closing, all built to position you as the local expert.
Explore Content + Social →Marketing Partner
Your outsourced CMO and marketing team in one. I manage the whole engine, from growth strategy and HubSpot to daily execution, so you get a full marketing department without the overhead.
Explore Fractional Partner →My mission is to add value. My attitude is one of curiosity. And my method is relationships built on trust. Emily Wyatt, Founder
What happens after you reach out?
No bloated onboarding, no vague promises. Three steps from hello to real momentum.
Discovery Call
A 30-minute, no-fluff call where we get straight to it: your goals, your bottlenecks, your vision. We decide together if this is a fit before anyone commits to anything.
Strategy & Kickoff
I come back with a clear, actionable plan built around your brand and your market. Not a template. A direct roadmap to visibility and leads, with the priorities in order.
Execution & Reporting
This is where I do the heavy lifting and you get back to closing. I run the system, you stay informed with plain-English reporting, and we adjust as the results come in.
Want the longer version, with the five tracks by season of business and all six ways to engage? That lives on how we work.
What can you actually hand off?
Everything below can be handled for you, in pieces or as a full system. Start with one, or hand me the whole engine.
Core Marketing & Strategy
Done-for-you real estate marketing services for agents who want visibility and better listings. Fractional marketing partnership that gives you agency-level strategy at a fraction of the cost. Business development planning that grows reach, referrals, and repeat clients, plus a 90-day Market Authority Engine roadmap to stay top of mind.
Social Media & Content
We plan, post, and grow your social media so you can focus on closings. Content strategy and calendars, Instagram and Facebook management, LinkedIn positioning, TikTok setup and coaching, short-form video direction, and branded Canva templates that match your voice. Full agent content and social management, handled.
Listings & Client Experience
VIP listing kits that win the appointment, flyer and brochure design, and open house marketing kits. A turnkey listing launch system so every listing goes out the same polished way, plus a signature client onboarding system and curated recommended vendors and tools that make your service feel five-star.
CRM, Email & Follow-Up
Automated follow-up and lead tracking with HubSpot, newsletters that nurture your database year-round, and lead capture systems that turn traffic into contacts. Prefer something simpler and more affordable? DealFlow CRM is my real estate CRM built for speed and easy follow-up. See the full CRM and follow-up systems.
Website, Local SEO & AI Search
Google Business Profile optimization and local SEO so you rank when buyers search your area, a Realtor Authority Website System built to convert, SEO blog writing that builds rankings, and AI search visibility so ChatGPT and AI Overviews can find and recommend you. Not sure where you stand? Start with a Google and AI Visibility Audit.
Relocation & Local Authority
Relocation and community marketing that captures out-of-state buyers, plus local market guides that prove you understand how marketing changes from Raleigh to Cary to Goldsboro. Because you cannot market one town the way you market another, and buyers can tell.
Where should you start, based on where you are?
| What you're thinking | Start with | Why |
|---|---|---|
| "I don't even know what's broken." | Free AI Readiness Audit or the deeper Google and AI Visibility Audit | You cannot fix a visibility problem you cannot see. This shows exactly where you stand on Google, local search, and AI, with fixes ranked by what matters most. |
| "I know I'm invisible and I want it handled." | Visibility Foundation | It cleans up your Google Business Profile, local SEO, and core visibility so ready-to-act clients can actually find you. It is the foundation everything else builds on. |
| "I want a real partner running all of it." | Fractional Marketing Partner | Strategy and execution in one, month after month. See how we work or look at real client results. |
| "I'm still deciding." | A discovery call | Tell me where you are and I will point you to the right first step even if it is not with me. You can also compare packages on the pricing page. |
Which markets do you know best?
The local market guides show how the strategy adapts market to market. Work is fully remote, so clients outside North Carolina are welcome too.
What do Realtors ask before starting?
What is a fractional marketing partner for Realtors?
A fractional marketing partner is a senior marketer who runs your strategy and execution part-time, without the cost of a full agency or a full-time hire. For Realtors, that means one person handling your Google visibility, local SEO, content, follow-up, and AI search presence as a connected system. You get high-level thinking plus the actual work done, scaled to your budget.
Who does Oak & Algorithm work with?
Oak & Algorithm, formerly Real Estate Concierge Services Co, works with real estate agents, teams, brokerages, builders, and mortgage professionals, primarily in Raleigh and the Triangle, with clients nationwide. The common thread is not size, it is mindset: people who want to be genuinely visible and organized instead of posting randomly and hoping.
How is this different from a social media manager or a big agency?
A social media manager posts content. A big agency assigns you a junior account rep and a template. Oak & Algorithm is a hands-on partner who owns both the strategy and the execution and ties everything back to getting you found and getting you leads. You work directly with Emily, not a rotating team, and the work is built around your market, not a national playbook.
Do you only work with Realtors in Raleigh and the Triangle?
No. Raleigh, Cary, Apex, Holly Springs, Wake Forest, and the wider Triangle are home base, and the local knowledge runs deep there. But visibility, local SEO, AI search, and content systems work anywhere, and Oak & Algorithm serves agents and mortgage pros across the country.
What is AI search visibility and why does it matter for agents?
More buyers and sellers now ask ChatGPT, Google AI Overviews, and other AI tools for agent recommendations before they ever click a website. AI search visibility means structuring your online presence so those tools can find, understand, and recommend you. Almost no agents are doing it yet, which makes it one of the biggest first-mover advantages in real estate marketing.
How much does it cost to work with Oak & Algorithm?
Monthly retainers start at $1,500 and the full Fractional Marketing Partner is $2,300 a month with payment plans available. One-time work such as a visibility audit or a full Realtor website is priced flat before anything begins. The AI Readiness Audit is free.
What is the free AI Readiness Audit?
A quick read on whether AI tools can currently find, understand, and recommend you. It is the lowest-commitment way to see where you stand before deciding whether to fix anything, and there is no cost and no obligation attached to it.
Do I have to commit to a long contract?
No. Ongoing work is month to month with a fixed scope. One-time projects are quoted flat before anything begins, so you always know the number in advance.
Can I start with just one service instead of everything?
Yes, and most people should. Everything can be handled in pieces or as a full system. Most agents start with Google Business Profile and local SEO because those move fastest and cost the least to fix, then add from there.
How do I get started?
Pick the door that fits. Grab the Free AI Readiness Audit if you want a quick read on where you stand, or book a discovery call if you would rather just talk it through. Either way, the first step is low-pressure and the goal is clarity, not a hard pitch.
Let's Make You Easy to Find
Stop guessing and start converting. Whether you need a quick audit or a full marketing engine, the next move is one short conversation.