Real Estate Marketing Pricing · Raleigh · The Triangle · Nationwide
Real Estate Marketing Pricing for Realtors and Mortgage Professionals
Choose the marketing system that matches the mess. No fake agency packages. No mystery menu. Just real estate and mortgage-specific services, systems, tools, and support built to make you easier to find, trust, and choose.
Use this page as your real estate marketing pricing table and service map. If you already know what you need, head straight to the shop. If you are not sure, start with the audit or book a call.
The Price List
Every fixed price on one screen.
Real estate marketing with Oak & Algorithm starts at $125 for a one-time visibility audit and runs to $1,900 a month and up for ongoing fractional support. Fixed prices are listed below. Websites, CRM builds, and market authority systems are quoted by scope, because a solo agent in one market and a team across three are not the same project.
| Service | Price | Type | Best for |
|---|---|---|---|
| ChatGPT Guide for Realtors | $39 | Digital download | Starting with AI on a budget |
| Google Visibility Audit | $125 | One-time | Google and AI search diagnosis before you spend |
| GBP Optimization Sprint | $650 | One-time, 30 days from manager access | A clean, fully optimized Google Business Profile |
| Relocation + Community Campaigns | $600 | Project | Capturing out-of-state buyers moving to your market |
| Real Estate Social Media Audit & Overhaul | $750 | One-time | Posting that finally converts |
| Agent Content + Social Management | From $750 | Onboarding, then monthly | Consistent posting in your voice |
| Listing + Marketing Systems Setup | From $1,100 | One-time build | A repeatable listing launch |
| AI Brand Performance Upgrade | $1,600 | One-time | Messaging and AI positioning |
| Fractional Marketing Partner | $1,900, $2,500, or $4,000/mo | 3-month start, then monthly | Strategy plus execution, ongoing |
| AI Operating System Implementation | $2,200 individual · $2,650 team · brokerage by scope | One-time build | AI configured around your business, your voice, and your workflows |
| AI OS Build Lab | $997 | Live group cohort, 4 founding seats | Building your own AI Operating System alongside a small group |
| Visibility + Authority Foundation | $1,900/mo | 6 months | Local SEO and Google, built for you |
| Visibility + Authority Foundation, 3-month option | $2,100/mo | 3 months | The same foundation on a shorter commitment |
| Realtor Authority Website System | Scoped + $200/mo | Build plus management | A site that ranks, not a brochure |
| DealFlow CRM | Scoped | Custom build | Connected CRM and lead flow |
| Local Market Authority Engine | Scoped | 90-day build | Owning one market outright |
The audit credits toward any qualifying package of $500 or more, so the audit payment is applied when you continue into implementation. Wondering how that compares to a VA, an agency, or a full-time hire? The full market breakdown is in what it costs to outsource real estate marketing. Deciding between one-time and ongoing? Read project vs retainer. Comparing platforms? See Oak & Algorithm vs Curaytor vs CINC.
Start Here
Fast clarity before you build the whole engine.
Google Visibility Audit
$125 · Google and AI search
A one-time audit of your Google visibility, online footprint, Google Business Profile, website clarity, and highest-priority visibility gaps, plus a review of how ChatGPT, Perplexity, and Google AI Overviews describe you. The audit credits toward any package of $500 or more. More on how Realtors get found in AI search.
Best for: Agents and loan officers who want clarity before they commit to a bigger build.
AI Implementation Sprint Fit Call
Free / by request
A quick-fit conversation to decide whether the AI Implementation Sprint is the right move before you buy the full setup. If you would rather read first, start with who I work best with and how the work runs.
Best for: Agents who are curious but not ready to throw money at the wrong thing.
Signature Systems
The big, high-value infrastructure pieces that make the brand look serious.
Realtor Authority Website System
Custom build + $200/mo management
A custom, SEO-optimized real estate website system built around your brand, market, authority content, lead capture, and buyer/seller pathways. The difference between this and a template site is explained in Realtor website vs authority website. Keeping the site you have? Real estate SEO services fix its structure, pages, and indexing instead.
Best for: Agents who need a website that works as hard as they do.
DealFlow CRM
Beta / custom quote
A custom CRM and lead generation website ecosystem with buyer tools, lead capture, follow-up infrastructure, and systems built around your actual pipeline. Already on HubSpot? See HubSpot for real estate.
Best for: Agents who want their follow-up, website, and lead flow connected.
Fractional Marketing Partner
From $1,900/mo · 3-month start, then month to month
Senior strategy and hands-on execution from one person, across visibility, content, follow-up, and reporting. Three levels: Growth Strategy at $1,900 a month, where I write it and you post it. Authority & Content at $2,500, where I write it and publish it. Visibility & Systems at $4,000, where I run the whole system. Or hand over the whole function: outsource your real estate marketing.
Best for: High-performing agents, teams, and boutique brokerages who want consistent execution.
Start here if: your Google profile and website already work together. If they don't, start with the Visibility + Authority Foundation.
Three ways to hand me your marketing.
Every partnership starts with three months, because that's how long visibility work takes to show up in the data. After that it's month to month with 30 days notice. Your accounts, content, and website stay in your name the whole time.
| Growth Strategy | Authority & Content | Visibility & Systems | |
|---|---|---|---|
| Monthly price | $1,900 | $2,500 | $4,000 |
| The short version | I write it, you post it | I write it and publish it | I run the whole system |
| Best for | Agents, loan officers, and builders who'll hit publish themselves | Agents and teams who want marketing off their plate | Top producers, teams, brokerages, and builders across more than one market |
| Monthly plan and priorities | Yes | Yes | Yes |
| Posts written for you, platform by platform | 6 a month, with copy ready to paste for Facebook, Instagram, and LinkedIn | 8 a month for Facebook, Instagram, and LinkedIn | 10 a month for Facebook, Instagram, and LinkedIn |
| Posting and scheduling | Add $500 a month and I post them for you on Facebook, Instagram, and LinkedIn. Comments and DMs not included. | Included | Included |
| Google Business Profile and local SEO upkeep | Yes | Yes | Yes |
| Local website content | Yes | Yes | |
| Email nurture and listing promotion | Yes | Yes | |
| AI search visibility, CRM and follow-up builds, listing systems | Yes | ||
| Monthly report and review call | Yes | Yes | Yes |
What no tier includes: a guaranteed ranking, a date for page one, or a promise that ChatGPT will name you next week. Anyone selling that is selling the ad, not the work.
Core Services
Focused done-for-you projects that clean up specific marketing gaps.
AI Business Operating System Implementation Sprint
$2,200 individual · $2,650 team (under 10) · brokerage quoted by scope
A done-with-you build that configures ChatGPT and Claude around your brand voice, market, clients, offers, source documents, content, communication, lead follow-up, and repeatable real estate or mortgage workflows.
Best for: Solo agents, loan officers, teams, and brokerages who want useful AI without losing their voice.
AI OS Build Lab
$997 · live group cohort
A small live group where you build your own AI Operating System session by session instead of watching a webinar about one: your business brain document, follow-up engine, content workflows, and compliance rules, running in your own accounts. The founding cohort meets live November 10, 12, 17, and 19, 2026.
Best for: Agents and loan officers who want to build it themselves, with a guide, at a lower price than a private build.
Listing & Marketing Systems Setup
From $1,100
A repeatable listing launch system with asset organization, promo plans, captions, scripts, checklists, and distribution workflows. See also listing marketing services.
Best for: Agents who want a clean system every time a listing goes live.
Relocation + Community Campaigns
$600
Neighborhood guides, relocation landing pages, SEO content, community posts, and campaign frameworks that attract inbound relocation interest. Related: the Raleigh relocation guide.
Best for: Agents in growth markets who want to capture relocators.
The Signature Client Journey
Custom project quote
A complete branded client onboarding and experience system with email templates, buyer and seller guides, welcome kits, vendor lists, and nurture plans. Pairs with review generation.
Best for: Agents who want a client experience that feels buttoned-up, personal, and premium.
Agent Content + Social Management
From $750 onboarding, then monthly
Monthly calendars, custom posts, SEO-optimized bios, TikTok scripts, listing marketing support, and engagement strategy built around your voice. Strategy side lives in content marketing for Realtors.
Best for: Agents who want to show up like a top producer without living in Canva.
Turnkey Listing Launch System
Custom project quote
Done-for-you listing launch assets, social posts, captions, hashtags, email templates, distribution checklist, and a promo plan.
Best for: Agents who want every listing to feel like a real launch.
Real Estate Social Media Audit & Overhaul
$750 · one-time
A full audit and overhaul of your social media presence, including bio optimization, content direction, cadence, engagement strategy, and conversion path.
Best for: Agents who are posting but not converting.
CRM + Follow-Up Systems
Custom project quote
Pipelines, tags, sequences, and automation built so the leads already in your database stop going cold. Email side: real estate email marketing.
Best for: Agents with a full database and no follow-up running.
Growth Systems
Compounding visibility systems for agents ready to own their market.
Visibility + Authority Foundation
$1,900 a month · 6 months, or $2,100 a month · 3 months
Local SEO, Google Business Profile optimization, digital footprint cleanup, content direction, and the foundational systems that make everything else work.
Best for: Agents who are invisible online and need the foundation built first.
After month six: Most clients slide into Growth Strategy at the same $1,900 a month. Same invoice. The work shifts from building the system to growing it.
Local Market Authority Engine
Custom 90-day build
Content authority, neighborhood SEO, community engagement, and local market positioning designed to compound over time. See the sequence in the visibility to authority roadmap.
Best for: Agents who have the foundation and want to dominate a specific market.
AI Brand Performance Upgrade
$1,600
Messaging clarity, visual identity alignment, website language cleanup, and AI search positioning so tools and humans understand why you are the choice.
Best for: Agents whose brand currently says "I do real estate" instead of "I am the agent for this."
Digital Tools + Resources
Lower-ticket tools for agents who want the brainpower without the full build.
The Ultimate Cheater's Guide to ChatGPT for Realtors
$39
A practical prompt and workflow guide for Realtors who want stronger AI support for content, organization, follow-up, and marketing ideas.
Best for: Agents who want a low-cost way to start using AI smarter today.
Realtor B-Roll Playbook: No-Talking Content System
See shop for current price
A no-talking content system for agents who want easier video ideas, more consistent posting, and less awkward dancing for the algorithm.
Best for: Agents who need simple, repeatable content they will actually make.
Free Audits, Guides & Assessments
Free
The AI Readiness Audit, the Marketing Assessment, relocation guides, and the full resource library for Realtors.
Best for: Anyone who wants to see what is broken before spending a dollar.
Pricing FAQ
Before You Buy
How much does real estate marketing cost with Oak & Algorithm?
Oak & Algorithm pricing starts at $39 for digital guides and $125 for a Google Visibility Audit. The GBP Optimization Sprint is $650 and runs 30 days. Fractional marketing partnerships run $1,900, $2,500, or $4,000 a month, and the Visibility + Authority Foundation is $1,900 a month for six months or $2,100 a month for three. The AI Operating System is $2,200 for an individual and $2,650 for a team, and website management is $200 a month after the build. Larger builds are quoted by scope.
What should I buy first if I don't know what's broken?
The Google Visibility Audit. It diagnoses your Google presence, profile, website clarity, and biggest visibility gaps, so whatever you invest in next is fixing the right thing instead of a guess. And the audit price credits toward any package of $500 or more.
Why are some services custom quoted instead of fixed price?
Websites, CRM builds, market authority systems, and monthly support depend on your goals, market, timeline, and how much implementation is involved. A solo agent in one market and a team across three markets are not the same project, so those are scoped individually. Fixed-price services stay fixed price.
What's the difference between the Visibility Audit and the Visibility + Authority Foundation?
The Visibility Audit is the diagnosis: $125 for a review of your Google presence and how AI search describes you. The Visibility + Authority Foundation is the implementation: local SEO, Google Business Profile optimization, footprint cleanup, website alignment, and content direction, at $1,900 a month for six months, or $2,100 a month for three. The audit credit applies when you continue into a qualifying package.
Do you offer payment plans?
Yes. Larger multi-month builds and fractional support may use monthly, biweekly, or weekly payment schedules. Terms are confirmed in writing before work begins; fixed-price shop items are paid at checkout.
Do I have to sign a long contract for monthly support?
No. Every partnership starts with three months, then runs month to month with 30 days notice. The three months isn't a lock-in. It's how long visibility work takes to show up in real data. There's no six- or twelve-month agency contract, and you keep everything if you leave.
What is actually included in monthly support?
Every tier includes a monthly plan, finished content, Google Business Profile upkeep, and a monthly report. At Growth Strategy, $1,900 a month, I write exactly what to post, where, and when, and you hit publish. If you want me to post it too, that's $500 more a month. Authority & Content, $2,500 a month, is where I publish for you and add local website content, email nurture, and listing promotion. Visibility & Systems, $4,000 a month, adds AI search visibility, CRM and follow-up builds, and listing systems for teams, brokerages, and builders.
Can I start with a project and move to monthly later?
That is the most common path. Start with the audit or a single build, see the work, then move into ongoing support once you know what you actually need every month. Read project vs retainer if you are weighing the two.
How quickly can work start?
Audits typically begin within a few business days of purchase and access. Project builds and monthly engagements start after scope, payment terms, and account access are confirmed, which usually takes about a week. Availability is limited because there is one person doing the work.
What is your refund policy?
Digital downloads and completed audits are non-refundable once delivered because the deliverable is the work. Project, implementation, and monthly engagements follow the written scope and payment terms agreed before work begins. Review the complete refund policy and terms before purchasing or approving a custom engagement.
Do you only work with agents in North Carolina?
No. I'm based in Raleigh, North Carolina, and work across the Triangle and Lake Norman, but audits, websites, AI implementation, content systems, CRM follow-up, and fractional support are delivered nationwide. I work with real estate agents, teams, brokerages, loan officers, and mortgage professionals throughout the United States.
How do I choose between the AI Sprint and the Fractional Marketing Partner?
The AI Sprint is a one-time build: your AI tools get configured around your business so you can execute faster yourself. The Fractional Marketing Partner is ongoing: strategy and execution handled for you month after month. Buy the sprint if you want the system. Buy the partner if you want a marketing department. Some clients do both.
How much does an AI Operating System cost?
An AI Operating System from Oak & Algorithm is $2,200 for an individual agent or loan officer and $2,650 for a team of under 10, and brokerages or teams of 10 or more are quoted by scope. The AI OS Build Lab, a live group cohort where you build your own system, is $997 for one of four founding seats.
Is there a shorter Visibility + Authority Foundation?
Yes. The Visibility + Authority Foundation runs six months at $1,900 a month, or three months at $2,100 a month. The six-month term costs less per month and gives the work more time to show up in your search data, which is why most clients choose it.
Who actually does the work?
Emily Wyatt, Founder and Fractional Marketing Partner of Oak & Algorithm, delivers the work directly. Clients are not handed to outsourced fulfillment teams or junior account managers. Review the case studies, results, and client reviews, or book a call with Emily.
Not sure what to buy?
Start with the audit. It shows what actually needs fixing first.
The pricing page is the menu. The audit is the diagnosis. If your visibility, website, content, Google presence, and follow-up all feel messy, start there before buying random pieces.
Prices shown are current fixed-price or starting-point pricing where available. Custom projects, monthly support, website builds, CRM builds, and market authority systems are scoped based on goals, market, timeline, complexity, and implementation needs. Checkout links point to the Oak & Algorithm shop, Calendly, or contact page depending on whether the offer is fixed-price or custom scoped.
Last reviewed by Emily Wyatt, Founder and Fractional Marketing Partner, Oak & Algorithm, Raleigh, North Carolina.