The Oak & Algorithm Field Guide: Real Estate Marketing, AI and Visibility Insights for real estate agents, loan officers, builders, and teams. Written by Emily Wyatt, Founder of Oak & Algorithm.

How to Vet a Real Estate Marketing Company

Not all real estate marketing companies are built for the way Realtors actually work. Here’s what Raleigh agents should look for before hiring marketing help, from industry experience and clear strategy to consistent execution that actually supports visibility, authority, and growth.

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Marketing Strategy, SEO & Visibility Emily Wyatt Marketing Strategy, SEO & Visibility Emily Wyatt

The Realtor Visibility Sprint: 7 Days to Fix Your Google Presence (and Convert More Leads)

Most Realtors are doing “all the things” and still not getting consistent inbound leads. This 7-day visibility sprint shows you exactly what to fix on your Google Business Profile, how to ask for reviews that help you rank, and the follow-up script that turns open house conversations into appointments.

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Why Great Content Doesn’t Matter If No One Can Find You

Effort does not equal opportunity in 2026. You can work 80-hour weeks, follow every best practice, and create great content, but if you are not visible in Google and AI search results, it does not matter. This post breaks down the visibility stack realtors need now, from Google Business Profile and local SEO to AI-friendly website clarity, so the right people can actually find you.

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