Subscribers Only • The Oak & Algorithm Prompt Library
My 15 Best AI Prompts for Real Estate Pros
These are not tips or starter ideas. Each one is a working instruction engineered to produce something you can use the same day, pulled straight from the full library I build for clients. Copy, paste, fill in the brackets, go.
Before you use them, two things to know.
Several prompts reference "my Voice Instructions and Master Business Profile." That's the AI Operating System setup I build for clients: your voice, market, niche, and rules living inside your AI so you never re-explain yourself. Don't have that yet? The prompts still work. Just add two lines at the top of your chat: who you are and where you work, and how you want to sound. It won't be as sharp as a trained setup, but it beats a blank chat by a mile.
And the habit that makes everything better: replace anything in brackets with real detail. "A seller in [town]" gives you filler. "A 74 year old widow who has been in the same house since 1988 and whose daughter is pushing her to move" gives you something real. Then talk back after the first output: "shorter," "too polished," "start with the second paragraph." That back and forth is where the good version lives.
Content That Sounds Like You
1. The weekly blog post, from a real client question
Use when someone asks you something in real life and you realize other people are wondering it too. This is your best content source. Better than any topic list.
Using my Voice Instructions and Master Business Profile, write a blog post answering this real question a client asked me:
"[paste the exact question, in their words]"
Context: [who asked, what situation they were in, what they were actually worried about underneath the question]
Requirements:
- 700 to 900 words
- Open with the feeling behind the question, not a definition
- Answer it plainly and completely in the first two sentences, the way I would if we were sitting at their kitchen table
- Include one specific [your market] detail that proves I actually work here
- End with one clear next step, no pressure
- Give me an SEO title under 60 characters and a meta description under 155 characters
- If you need a fact about the local market that is not in my files, ask me instead of guessing
You get back: a finished post, a title, and a meta description. Ready to paste into your blog. And because it answers first, it's built the way AI engines like to cite.
2. The local authority post
Use when you want to be the person who actually knows a neighborhood, not the person who reposts market stats.
Using my Voice Instructions and Master Business Profile, write a local authority piece about [specific neighborhood or community].
Angle: [what you actually want to say about it, or "you pick the angle that would be most useful to someone considering moving here"]
Requirements:
- 600 to 800 words
- Written for someone deciding whether this is the place for them, not for someone who already lives here
- Describe what daily life is actually like: pace, layout, what is walkable, what you drive to, what the streets feel like
- Include what it is not good for, honestly. That is what makes the rest believable
- No school ratings, no crime or safety claims, no demographic descriptions of who lives there
- No superlatives I cannot back up
Ask me for any local detail you are not certain about rather than filling it in.
You get back: a piece that sounds like it was written by someone who lives twenty minutes away, because it was.
3. The Google Business Profile batch
Use when your Google profile needs to keep showing signs of life, which is weekly.
Using my Voice Instructions, write [number] Google Business Profile posts for me.
Topic each one around: [paste your topics, or say "pull from my content pillars and vary them"]
Requirements for each post:
- 750 to 1,200 characters
- First sentence has to work on its own, because that is all most people see
- One idea per post. Do not stack three
- Written to be useful even if nobody clicks
- Name a specific place or community where it fits naturally
- End with a call to action that matches the post, not a generic one
- No hashtags, no emoji
Give them to me numbered and ready to paste, with a suggested button type for each one.
You get back: a batch you can load in one sitting.
4. One blog post, a week of content
Use when you have written something good and you are not going to write seven more things.
Take the piece below and break it into a week of content for me.
[paste the blog post or article]
Give me:
- 1 LinkedIn post, 150 to 250 words, perspective-led, the part of this that is actually an opinion
- 1 Facebook post, conversational, written like I am telling a friend what I noticed
- 2 Instagram captions, different angles, strong first two lines
- 1 Google Business Profile post
- 1 short email to my database, subject line included
- 1 idea for a photo or simple graphic that would carry the message
Rules:
- Each one has to stand alone. Nobody is reading all seven
- Do not just trim the same paragraph seven ways. Find a different entry point for each platform
- Keep my voice. No platform-flavored marketing language
- No em dashes, no hashtag walls, no "link in bio" energy
You get back: a week of posting from one hour of writing.
5. Voice memo to finished content
Use when you thought of something real while driving and do not want to lose it. This is the prompt you will use most.
Below is a transcript of me talking through an idea out loud. It is messy and unedited.
[paste the transcript]
Do this:
1. Tell me in two sentences what the actual idea is
2. Tell me the best format for it: blog post, LinkedIn post, email, or GBP post, and why
3. Write it in that format, in my voice
Keep the parts where I said something in a specific or unusual way. Those exact phrasings are the reason this will sound like me. Cut the circling and the restarts. Do not smooth out the personality.
You get back: your best thinking, turned into something publishable.
Listings and Sellers
6. The listing description that doesn't sound like every listing
Use when you have a listing and refuse to publish another "stunning must-see gem."
Using my Voice Instructions, write the MLS description for this listing.
Property details: [beds, baths, square footage, lot, year built, location, condition, updates, notable features]
What makes it special: [the thing you noticed walking through it]
Who this home is right for: [the buyer you picture living here]
Where the light comes in: [orientation, best rooms, time of day]
Give me:
- An MLS description under [character limit]
- A longer version for the website and social, 200 to 300 words
- Three headline options
Rules:
- No "dream home," "forever home," or "welcome home"
- No exclamation points
- Describe what the home actually offers, not how excited someone should be about it
- No claims about schools, safety, neighborhood demographics, or who the neighborhood is for
- Fair housing safe throughout
You get back: a description that sells the house instead of shouting at the reader.
7. Pre-listing consultation prep
Use when you have a listing appointment and want to walk in ready instead of hoping.
I have a listing consultation with [who they are and what you know about their situation].
Using my Master Business Profile, prepare me. Give me:
- What is probably going on underneath the move that they have not said out loud
- The five questions that will actually open the real conversation, not the standard intake questions
- What they are most likely to be afraid of, based on their situation
- The two or three objections I should expect, and how I would answer each one in my own voice
- Where my background and my method are genuinely relevant here, and where they are not
- One thing I should not bring up at this meeting
Be direct. If something about this appointment looks like a bad fit for me, say so.
You get back: the walk-in confidence that usually takes ten years of appointments.
8. The listing launch content kit
Use when a listing goes live and you want more than one post out of it.
Using my Voice Instructions, build the launch content for this listing.
[paste the listing details and description]
Give me:
- Coming soon post for Facebook and Instagram
- Just listed post for both
- Open house announcement
- A GBP post
- A short email to my database
- One "here is what I noticed about this house" post that is about the home, not the sale
- A just sold post I can use later, with a blank for the outcome
Every piece in my voice. No hype, no countdown urgency, no "will not last." One idea each.
You get back: the whole launch, written before the sign is in the yard.
9. The price conversation script
Use when the number the seller wants and the number the market will pay are not the same.
I need to have a pricing conversation with [seller situation]. They want [their number]. The market supports [your number or range], based on [your reasoning and comps].
Using my Voice Instructions, help me prepare. Give me:
- How to open this conversation so they do not feel argued with
- How to present the gap using facts, not opinion
- The emotional reason they are probably attached to their number, and how to honor it without agreeing to it
- What I say if they hold firm
- What I say if they ask me to "just try it for a few weeks"
- The one sentence that has to land
I do not hedge my expertise and I do not apologize for having an opinion. Write it that way. Also tell me where I might be wrong about the price.
You get back: the hardest conversation in the business, prepped like a pro.
Buyers and Follow-Up
10. The reframe
Use when a buyer dismissed the right house and you need to bring it back without pushing.
A buyer ruled out [home] early. Based on everything I have seen since, I think it is the right house for them.
Why they ruled it out: [their stated reason]
Why I think it is right: [your reasoning]
What has happened since: [other homes seen, feedback given, market changes]
Using my Voice Instructions, write the message that brings it back up.
Rules:
- They have to arrive at this themselves. I do not push
- Lead with something they said, not something I think
- Give them a legitimate reason to look again, not a sales reason
- Make it completely easy to say no
- Short. Under 150 words
Also tell me if you think I am wrong and should let it go.
You get back: the message that saves deals, written so it never feels like a save.
11. The follow-up email in your voice
Use when you owe someone a message and do not want to write it from scratch.
Using my Voice Instructions, write a follow-up email.
To: [who they are and where you are in the relationship]
Last contact: [when and what about]
Purpose of this email: [what you actually want to happen]
What I know about their situation right now: [anything relevant]
Rules:
- Under 150 words
- Subject line that says something specific, not "following up"
- One reason for the email, one next step
- Never "just checking in," "reach out," or "touching base"
- Warm without being soft. No filler at the top
- If there is no real reason to send this email, tell me that instead of writing it
You get back: a follow-up that gets answered, or the honest news that you shouldn't send one.
12. The sphere contact that is not "checking in"
Use when you know you should reconnect with someone and dread the awkwardness.
I need to reconnect with [name and relationship]. It has been [how long]. Last I knew, [what is going on in their life].
Using my Voice Instructions, give me three different ways to open this. Each one should have a real reason to exist. Not a real estate reason, a human one.
For each option tell me:
- The message, under 100 words
- Why this one works for this person
- What it is likely to lead to
Nothing that reads like a database touch. Nothing that mentions the market. If the honest answer is that I should call instead of write, say that and give me what to say.
You get back: reconnection without the cringe.
13. Reactivate someone who went quiet
Use when a lead stalled and you are deciding whether to let it go.
This lead went quiet.
Who they are: [details]
What they were looking for: [details]
Last conversation: [when, what was said, what happened next]
How long since: [time]
My read on why: [your guess, or "not sure"]
Using my Master Business Profile, tell me:
- The most likely reason they went quiet, given the situation
- Whether this is worth reviving or worth releasing
- If worth reviving: the message that does it, in my voice, under 120 words
- If worth releasing: the graceful last message that leaves the door open and closes the loop for me
Be honest with me about which one it is. I would rather clear my head than keep a dead lead on a list.
You get back: either a revived lead or a clear head. Both are wins.
The Hard Conversations and the Fix
14. The objection response
Use when someone says the thing and you want a real answer ready instead of a scripted one.
A [buyer / seller / prospect] said this to me:
"[their exact words]"
Context: [who they are, where you are in the relationship, what is actually going on]
Using my Voice Instructions and Master Business Profile, give me:
- What they are actually saying underneath the objection
- Whether this is a real objection or a request for reassurance
- My response, in my voice, written to be said out loud
- A shorter version for text or email
- What to do if the response does not land
- Whether this objection means they are not ready, and how I would say that kindly
I do not do rebuttals and I do not overcome objections. I answer questions honestly. Write it that way.
You get back: the answer that builds trust instead of winning the argument.
15. The fixer
Use when AI gave you something that does not sound like you. Use this instead of starting over. Ever.
This does not sound like me.
[paste what it gave you]
Go back through my Voice Instructions and fix it. Specifically:
- Cut anything that sounds like marketing
- Cut anything too evenly paced or too symmetrical
- Cut any sentence that exists only to transition
- Cut the neat bow at the end
- Find any banned phrase and remove it
- Break up the rhythm. Let short sentences hit
- Make sure one specific person would feel named, not everyone
Then tell me which three changes mattered most, so I can ask for those up front next time.
You get back: your voice, restored. And a smarter prompt for next time.
One more thing. The prompts are the smaller half of this. What makes them sing is the setup they plug into: your voice, your market, your niche, and your rules living inside your AI so every output starts sounding like you on the first try. If your results ever drift back toward generic, the fix is almost never a better prompt. It is better source material.
Want the whole engine, not just the spark plugs?
This is 15 of the 30 prompts in the full library, and the full library is the smallest piece of what I build. The AI Operating System is the complete setup: your voice instructions, your business profile, your content system, and your visibility strategy, engineered so AI works like a trained employee instead of a random intern.
From Oak & Algorithm. Emily Wyatt, Founder and Fractional Marketing Partner. These prompts are yours to use in your business. Please don't republish or resell them; send friends to the newsletter instead, that's the whole deal. 😄
