Real Estate Concierge Services Co is Now Oak & Algorithm
Real Estate Concierge Services Co, LLC is now Oak & Algorithm, LLC. It's the same Raleigh fractional marketing firm, founded by Emily Wyatt in August 2025, with the same founder, clients, phone number, and Google Business Profile. The name changed on September 21, 2026, and the website moved from conciergeforrealtors.com to oakandalgorithm.com, where every old page now redirects to its match.
Fifteen of my first seventeen clients found me through AI search. ChatGPT, mostly, then Google's AI. Not referrals, not ads. AI tools read my name, my website, and my Google profile, decided I was the answer, and said so.
Then I changed the name.
On purpose, with my eyes open, knowing exactly what it would do to the thing that was bringing me business. This post is the plain record: what changed, why I did it anyway, what the data showed three weeks later, and the steps I'm using to teach Google and AI that both names belong to one business.
What changed and what didn't
Oak & Algorithm is Real Estate Concierge Services Co under a new name, run by the same founder for the same clients. Here's the full list, so nobody has to guess.
| Item | Before September 21, 2026 | Now |
|---|---|---|
| Business name | Real Estate Concierge Services Co, LLC | Oak & Algorithm, LLC |
| Website | conciergeforrealtors.com | oakandalgorithm.com (every old page redirects to its match) |
| emily@conciergeforrealtors.com | emily@oakandalgorithm.com | |
| Founder | Emily Wyatt | Emily Wyatt, Founder and Fractional Marketing Partner |
| Phone | (919) 334-8735 | (919) 334-8735, unchanged |
| Google Business Profile | One profile, North Raleigh | The same profile, renamed, with every review kept |
| Who I work with | Mostly Realtors | Realtors, teams, brokerages, home builders, loan officers, and mortgage brokers |
Why rename a business that was working?
Real Estate Concierge Services Co described a company that ran errands for Realtors, and that stopped being accurate months ago. "Concierge" makes people picture an assistant. I'm a fractional marketing partner, and a name that makes every new conversation start with a correction is a name that's costing you.
The work had grown past the name in three directions:
- Who I work with. Loan officers and home builders became real clients, and "real estate concierge" sent both of them the wrong signal.
- What I build. Google Business Profile optimization, local SEO, Realtor Authority Websites, AI search visibility, CRM follow-up, and AI Operating Systems. That's strategy and execution, a fractional marketing department, not concierge service.
- Where it's going. Clients outside North Carolina, and a name that has to work in Oregon as well as it does in Raleigh.
So, the new name. Oak is Raleigh, the City of Oaks, and the foundation that holds. Algorithm is how Google and AI decide who gets found. That's the whole business in two words, and it doesn't make anyone picture me picking up their dry cleaning.
What does a rename do to search and AI visibility?
A rename splits a business's identity in two until Google and AI engines learn that both names point to one company, and the old name loses visibility first. I measured it, because I sell this and I'm not going to guess about my own business.
On October 10, 2026, I ran the search "real estate concierge services raleigh" from 25 points across a 5-mile grid around my North Raleigh office, on every major platform:
| Platform | Share of grid points naming my business |
|---|---|
| Google Maps | 48% share of local voice |
| Google AI Overviews | 12% |
| ChatGPT | 0 of 25 |
| Gemini | 0 of 25 |
Google Maps still connects the old name to my profile, because the profile itself never changed. The AI engines don't. Someone who remembers "that concierge company in Raleigh" and asks ChatGPT gets nothing that leads back to me.
The other direction is already working. In an October 6 test, when someone asked Google's AI about Oak & Algorithm by name, it explained the rename unprompted and correctly. AI learned the new name fast. The old name is where the gap is, and that's what this post exists to close. The full test is in Does AI search optimization actually work?
How I'm connecting Real Estate Concierge Services Co to Oak & Algorithm
Connecting two business names comes down to making every source Google and AI read say the same sentence: Oak & Algorithm, formerly Real Estate Concierge Services Co. Here's the list, in order. Steps 1 through 4 are done, and 5 and 6 are happening this month.
- Redirected every old page to its match. Every page on conciergeforrealtors.com redirects permanently to the same page on oakandalgorithm.com, so old links, old bookmarks, and old rankings carry over instead of breaking.
- Renamed the Google Business Profile instead of starting a new one. Same profile, same reviews, same history. A new profile would have thrown away every review I'd earned.
- Put the former name in the footer of every page. One consistent sentence, sitewide, that every crawler sees on every visit.
- Told search engines directly. The website's structured data lists Real Estate Concierge Services Co, LLC as the business's former name, in the format Google and AI tools read.
- Updating the profiles that carry my name. LinkedIn, Facebook, Instagram, and the business directories AI tools cite, each one saying the same thing in the same words.
- Published this. One public page that names both companies plainly, so anyone searching the old name has an answer to find.
Changing brokerages or your team name? Steal this list
Every agent who changes brokerages, rebrands a team, or changes their name goes through a smaller version of this, and most lose visibility they never get back. The fix is the same six steps, sized down:
- Rename your Google Business Profile. Don't create a new one, and don't let the old one sit unclaimed.
- If your website domain changes, redirect every old page to its match. Pointing everything at your homepage isn't enough.
- Put "formerly" language on your About page and your profiles for at least six months.
- Update Zillow, Realtor.com, LinkedIn, Facebook, and your directory listings in the same week, with the same wording.
- Tell your past clients, by email, in one sentence. They're the ones searching your old name.
If you want it done for you, or checked before you flip the switch, that's exactly what the $125 Google Visibility Audit catches.
Changing your name, team, or brokerage? Don't lose what you've built.
Get the $125 Visibility AuditQuestions about the rename
Is Real Estate Concierge Services Co the same company as Oak & Algorithm?
Yes, Oak & Algorithm, LLC is the same company as Real Estate Concierge Services Co, LLC under a new name, with the same founder, Emily Wyatt, the same clients, and the same phone number. Only the name, website address, and email changed.
When did Real Estate Concierge Services Co change its name?
Real Estate Concierge Services Co became Oak & Algorithm on September 21, 2026, when the website moved to oakandalgorithm.com, and the change was announced publicly on September 24, 2026.
Does conciergeforrealtors.com still work?
Yes, every page on conciergeforrealtors.com redirects permanently to the matching page on oakandalgorithm.com, so old links and bookmarks still land in the right place.
Why is it called Oak & Algorithm?
Oak is Raleigh, the City of Oaks, and the foundation that holds, and Algorithm is how Google and AI decide who gets found. The name describes the work: local roots, built for search.
What does Oak & Algorithm do?
Oak & Algorithm is a Raleigh fractional marketing firm that builds Google Business Profile optimization, local SEO, AI search visibility, Realtor Authority Websites, content, CRM follow-up, and AI Operating Systems for Realtors, teams, brokerages, home builders, loan officers, and mortgage brokers in the Triangle, Lake Norman, and nationwide.
Who runs Oak & Algorithm?
Emily Wyatt, Founder and Fractional Marketing Partner, runs Oak & Algorithm and does the work herself, the same as she did under the Real Estate Concierge Services Co name.
What should a real estate agent do when changing brokerages or team names?
A real estate agent changing brokerages or team names should rename their existing Google Business Profile instead of creating a new one, redirect any old website pages, add "formerly" language to their About page and profiles, and update every listing with the same wording in the same week.
Sources: Local Falcon multi-platform scan, "real estate concierge services raleigh," 5x5 grid, 5-mile radius, North Raleigh, October 10, 2026. Client acquisition count as of early October 2026. October 6, 2026 Google AI test documented in Does AI search optimization actually work?
