The Oak & Algorithm Field Guide: Real Estate Marketing, AI and Visibility Insights for real estate agents, loan officers, builders, and teams. Written by Emily Wyatt, Founder of Oak & Algorithm.

Emily Wyatt 10/26/26 Emily Wyatt 10/26/26

How Raleigh Realtors Can Get More Listings Without Buying Another Lead List

Every agent I've talked to this fall is asking where the listings come from now. Here's the 30-day system I'd run in Raleigh without buying a single lead, plus a free worksheet that shows which lane is broken first.

Emily Wyatt 8/21/26 Emily Wyatt 8/21/26

Real Estate Lead Generation in 2026: The Five Leaks Costing You Deals

The Five Leaks framework for real estate lead generation by Oak & Algorithm: Discovery, Credibility, Capture, Speed, and Memory, showing the five points where real estate leads are lost before conversion.

The Visibility Brief

AI search changes monthly. Your marketing shouldn't find out last.

One email a week for agents and loan officers: the newest AI visibility research decoded in plain English, what I'm testing with real clients, and the occasional dare. No recycled guru advice, no daily drip.

You're in. First Brief lands this week.