The Oak & Algorithm Field Guide: Real Estate Marketing, AI and Visibility Insights for real estate agents, loan officers, builders, and teams. Written by Emily Wyatt, Founder of Oak & Algorithm.

Emily Wyatt 10/23/26 Emily Wyatt 10/23/26

What's the Best Advertising for Realtors? Google Business Profile vs Zillow vs Your Own Website

Most agents rent attention they could own. Here's how a Google Business Profile, Zillow advertising, and your own website actually compare on cost, who owns the lead, how fast each one works, what happens when you stop paying, and which one AI tools can see when a buyer asks who to call.

Emily Wyatt 8/21/26 Emily Wyatt 8/21/26

Real Estate Lead Generation in 2026: The Five Leaks Costing You Deals

The Five Leaks framework for real estate lead generation by Oak & Algorithm: Discovery, Credibility, Capture, Speed, and Memory, showing the five points where real estate leads are lost before conversion.

The Visibility Brief

AI search changes monthly. Your marketing shouldn't find out last.

One email a week for agents and loan officers: the newest AI visibility research decoded in plain English, what I'm testing with real clients, and the occasional dare. No recycled guru advice, no daily drip.

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