Ashley Smith's new Chapel Hill Realtor website earned 544 Google impressions, 13 organic clicks, and visibility across 10 pages in four weeks. Here is what the data shows, what it does not prove, and what agents and loan officers should build differently.

The Five Leaks framework for real estate lead generation by Real Estate Concierge Services Co: Discovery, Credibility, Capture, Speed, and Memory, showing the five points where real estate leads are lost before conversion.