Should You Let Meta's Muse Run Your Real Estate Business?
LOs in my Facebook groups swear by Muse. I run my whole business on AI, and I still played devil's advocate. Here is the honest read.
Why 12 of 25 Raleigh Loan-Officer Brands Looked Local to a Directory but Not to AI
Oak & Algorithm tested 25 loan-officer brands associated with Raleigh by public directory and ranking sources. Twelve resolved primarily to another market, and only three appeared in unbranded discovery evidence. Here is what that gap reveals about local visibility in ChatGPT, Google AI Mode, and traditional search.
Local SEO for Mortgage Professionals
Lead aggregators sell the same borrower to five of your competitors. Local SEO makes borrowers find you first, trust you before they call, and skip the bidding war entirely. Here's the full 2026 system.